Who Do We Tell and Whom Do We Tell On? Gossip as a Strategy for Status Enhancement1

College students ranked the interest value of 12 different gossip scenarios; likelihood of spreading the gossip; and the people to whom they would be most likely to tell the gossip, depending on whether the gossip was about male or female professors, relatives, friends, acquaintances, strangers, or a same‐sex rival or a romantic partner. Damaging, negative news about rivals and positive news about friends and lovers was especially prized and likely to be passed on. Aside from romantic partners, males and females were more interested in information about same‐sex others than about opposite‐sex others. Overall, men were most likely to confide in their romantic partners, but females were equally likely to share gossip with their lovers and their same‐sex friends.