Using Piwik Instead of Google Analytics at the Cornell University Library

Like many other libraries, Cornell University Library uses Google Analytics (GA) to track website usage. GA, designed to support Google’s primary revenue stream, advertising, has many strengths, including cost (free). Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Piwik (piwik.org) as a replacement for GA. Piwik is a free, open source, and most importantly, supports local data collection. We summarize what some of the library literature says about web analytics tools, explain why we selected Piwik, and describe what is involved when migrating from GA to Piwik.