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This article reviews the diversification patterns of the leading global media conglomerates and proposes an analytical framework for examining the factors that influence these strategic choices. Using a case study approach, we analyzed the top 7 global media conglomerates' product and international (geographic) diversification strategies. Combining both the industrial economics and resource-based view of strategic management, we further devise a system of determinants that might affect the extent, direction, and mode of diversification for global media conglomerates.
Chan‐Olmsted et al. (Wed,) studied this question.