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March 1, 1992Journal of Services Marketing

Symbolic Interactionism: Its Effects on Consumer Behaviourand Implications for Marketing Strategy

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Authors

JLJames H. LeighTGTerrance G. Gabel

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Leigh et al. (1992) studied this question.

synapsesocial.com/papers/6a230d3b3bf314e836cb2c4dhttps://doi.org/10.1108/08876049210035881
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