Flood insurance: the challenge of the uninsured

Increasing concern about flooding and its potentially socially‐devastating effects has reinforced the need for an effective mechanism to deal with the recovery of losses from these events. This paper highlights the problem of uninsurance in the UK and the potentially growing number of people who do not have flood insurance. A dual challenge of uninsurance is emerging: those who have been traditionally excluded from insurance cover due to price and a new phenomenon, those who live in high‐risk areas who may become cost‐prohibited through the introduction of risk‐related premiums.