How is the hegemony of corporate, center‐right interests that dominate U.S. government sustained? The answer cannot be found in any simple sense at the ideological level‐opinion surveys reveal substantial areas of popular resistance to dominant agendas. The question then becomes: how is consent achieved for a system in which most popular social democratic ideas are suppressed? The solution lies less in any direct form of media persuasion than in garnering support for the system in general, whereby government is seen to be broadly representative of a wide range of political positions. The article explores the discursive character of this support, drawing upon a “discursive survey “ conducted in February 1998.
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Justin Lewis (1999) studied this question.
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