Cross over food: re‐materializing postcolonial geographies

Recent geographical discussions of postcolonialism have highlighted its emphasis on texts and discourses, its neglect of more material aspects of (post)imperial/colonial domination and the need for detailed empirical research articulating postcolonialism and global capitalism. This paper addresses these issues by reporting on research based in a recent debate in the UK trade press over the ‘failure’ of Caribbean food to ‘cross over’ into the UK ‘mainstream’. It outlines the contrasting manufacturing and marketing practices of two Jamaican food companies whose accounts of (not) attempting this ‘cross‐over’ illustrate postcolonialism's hybrid, resistant, ambivalent, scale‐jumping, boundary‐crossing, material cultural politics.