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A computationally simple map projection is derived and is shown to have a correspondingly direct inverse, a single empirical parameter, and modest distortional properties. This is especially appropriate for rapidly and inexpensively displaying geographical data on an electronic tube under computer control, assuming that any computation is to be done using spheroidal formulae but that the computer is to recognize positions pointed at electronically.
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Waldo Tobler (1974) studied this question.
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