The influence of halal gastronomy image on the intention of halal tourist destination visits

Halal gastronomy is emerging as a key driver of halal tourism competitiveness, yet empirical evidence on how it shapes Muslim tourists' revisit intentions remains limited.This study investigates the influence of Halal Gastronomy Image on revisit intention to halal tourist destinations, while examining the moderating roles of Halal Perception and Religiosity.Using an explanatory quantitative design, data were collected from Muslim tourists in Surakarta through a structured questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS).The measurement model demonstrates satisfactory reliability and validity for all constructs, including Halal Gastronomy Image, Halal Perception, Religiosity, and Revisit Intention.The structural model reveals that Halal Gastronomy Image, Halal Perception, and Religiosity each have a positive and significant effect on revisit intention, indicating that perceptions of halal culinary quality, trust in halal assurance, and religious commitment jointly shape behavioral intentions to return.Furthermore, both Halal Perception and Religiosity significantly moderate the relationship between Halal Gastronomy Image and revisit intention, suggesting that a positive gastronomic image is more influential among tourists with stronger halal concerns and higher religiosity.These findings enrich the halal tourism literature and offer practical insights for destination managers in designing gastronomic offerings, certification strategies, and faith-sensitive services.