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September 1, 1978Journal of Applied Social Psychology

Communicator Similarity, Fear Arousing Communications, and Compliance with Health Care Recommendations1

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Authors

TDThéodore M. DembroskiUniversity of Nebraska at OmahaTLThomas M. LasaterJohn Brown UniversityARAlbert RamírezCalifornia State University, Fullerton

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Cite This Study

Dembroski et al. (1978) studied this question.

synapsesocial.com/papers/6a23ba3a96b50e6ae79f0140https://doi.org/10.1111/j.1559-1816.1978.tb00781.x
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  1. 1Some recent research on fear‐arousing message appeals1966 · 65 citations