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People come to social media to satisfy a variety of needs, such as being informed, entertained and inspired, or connected to their friends and community. Hence, to design a ranking function that gives useful and personalized post recommendations, it would be helpful to be able to predict the affective response a user may have to a post (e.g., entertained, informed, angered). This paper describes the challenges and solutions we developed to apply Affective Computing to social media recommendation systems.
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Dwivedi-Yu et al. (2022) studied this question.
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