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Discussions of interpersonal attraction should attend closely to the manner in which likability is operationalized. In accordance with New-comb's (1956) original distinction, this paper provides evidence that the determinants of “General Liking” may be quite different from those of “clique” measures of likability. While “clique” measures are possibly related to similarity of personality, “General Liking” seems to reflect distinctive features of a personal interaction style.
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Hogan et al. (1970) studied this question.
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