Factors Affecting the Entrepreneurial Intention of Students Pursuing Journalism and Media Studies: Evidence from Spain

The present study empirically analyzes how demographic, familiar, contextual, and personal factors influence the entrepreneurial intention of Journalism and Media Studies students from a Spanish public university. Based on a survey of a randomly selected sample of 310 students, the article addresses the general low entrepreneurial intention of students of Journalism and Media Studies in Spain and how gender (being female) negatively correlates with intentions to develop an entrepreneurial behavior. The study also reveals a positive association between entrepreneurial intention and parental role models, perception of structural support and self-confidence. Academic, legislative, and social implications are finally discussed.