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July 25, 2005Journal of Travel & Tourism Marketing

Estimating the Short-Term Effect of Free-Play Offers in a Las Vegas Hotel Casino

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ALAnthony F. LucasWDWilliam T. DunnASAshok K. Singh

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Lucas et al. (2005) studied this question.

synapsesocial.com/papers/6a23e6169e1c90a91c0965a5https://doi.org/10.1300/j073v18n02_05
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