The know how to implement theory (KIT) framework for practitioner social impact programs

Purpose This paper seeks to address the persistent misalignment between theory and practice in social marketing (a behavioural business discipline). Written from a hybrid academic–practitioner perspective, the research offers tools designed to support the use of theory in social impact practice. Design/methodology/approach The study adopts a conceptual theory adaptation approach. It extends the social marketing theory-based framework by integrating insights from social practice theory. Findings The research articulates key barriers that hinder the adoption of theory in practice using social practice theory. Specifically, there is insufficient competency support (i.e. skills and knowledge of robust and useful theories), and materials support (i.e. tools, templates and guides on how to apply theory). Practical implications To complement the KIT framework, two practitioner tools are included. The first is a curated list of behaviour change theories, selected for their accessibility and practicality. Second is a pitch-style behaviour change strategy template that provides clear, time-efficient and approachable guidelines for integrating theory into intervention strategy design. Originality/value A new practitioner-focused framework is proposed, the know how to implement theory (KIT) framework.