The move towards sustainable mobility has increased the acceptance of electric two-wheelers in India. The study focuses on the role of marketing strategies in shaping youth attitudes and purchase intentions towards electric two-wheelers in Salem City. The study is based on primary data collection using a structured questionnaire from 158 respondents. The study has utilized percentage analysis, mean and standard deviation, and multiple regression analysis as statistical tools. The study has found that social media ads, online reviews, and brand reputation play a significant role in shaping youth attitudes towards electric two-wheelers; however, influencer marketing has a lesser role to play in this context. The study has also established that attitude has a significant role in shaping purchase intentions.
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SARVAMANGALAA et al. (2026) studied this question.
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