What question did this study set out to answer?

The study examines how rural women's leadership and traditional knowledge promote environmental education and sustainability in Morocco.

Rural Women’s Leadership and Traditional Knowledge in Rural Tourism: Promoting Environmental Education and Family and Community Sustainability in Morocco

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Qualitative study investigates rural women’s leadership in tourism to enhance environmental education and community sustainability.

The study examines how rural women's leadership and traditional knowledge promote environmental education and sustainability in Morocco.
Qualitative design using semi-structured interviews and participant observation
Thematic analysis conducted with NVivo software
Focus on women involved in rural ecotourism initiatives in the Taounate region
Women serve as key agents of informal environmental education, enhancing ecological awareness and sustainable practices
Leadership of women reinforces conservation of natural resources within families and communities
Alignment of local practices with global environmental commitments strengthens sustainability efforts

Mziouka et al. (2026) studied this question.

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