A Typological Analysis of Healthcare Engagement Strategies: A Case-Based Study of Selected Global Fashion Brands

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Key Points

The study aims to analyze how global fashion brands are integrating healthcare strategies into their business models.
Analyzed healthcare entry cases of selected global fashion brands.
Classified the entry strategies into four distinct types.
Identified core characteristics common across strategies.
Identified four strategy types: digital relationship extension, sensor-integrated products, wearable experience reconstruction, and brand identity transformation.
All strategies reflect a data-driven long-term consumer relationship and enhanced product interfaces.
These strategies indicate that fashion brands are evolving to integrate lifestyle and wellness experiences rather than just providing products.

Case-based analysis of global fashion brands reveals diverse healthcare engagement strategies and characteristics.

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Jang-Hyeon Kim (2026) studied this question.

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