Analysis of Decision Factors for Overseas Direct Purchases

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Key Points

The research aims to identify decision factors affecting overseas direct purchases among individuals based on demographic and online activity data.
Analyzed personal survey panel data from the Korea Media Panel Survey (2022-2024).
Utilized ordinal logistic regression models to assess factors influencing overseas direct purchases.
Variables included demographics, online shopping frequency, and product purchase characteristics.
Internet banking, mobile remittance, and mobile payments significantly impact overseas direct purchases.
Age and price-performance ratio negatively influence likelihood of overseas purchases in initial stages, while frequent users show potential for growth in later stages.
Preference for unique products and brands increases likelihood of overseas purchases, whereas product search acts as an inhibiting factor.

Analyzes factors impacting overseas direct purchases, suggesting key influences on consumer behavior.

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Eun-Hee Jeong (2026) studied this question.

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