Ikoka’s Monetization Blueprint

The study explores the monetization of Edo language films, a vital yet underexplored segment of Nigeria’s Nollywood, with a specific focus on Benin language films produced in Edo State. Despite increased production output, sustainability remains a significant challenge. To address this issue, the research employs a multi-method approach, combining historical analysis, participant observation, and in-depth interviews with key stakeholders (with the film Ikoka serving as a central case study). The study reveals critical gaps—limited distribution access as noted by a respondent—in the current monetization landscape, primarily the lack of insurable, bankable, and auditable standards. This has severely limited access to mainstream channels and confined these films largely to informal digital platforms such as YouTube. This restriction not only hampers the financial viability of Edo language films but also stunts their potential reach and impact. In response to these challenges, the study proposes tailored strategies designed to bolster the Edo language film industry. These strategies include expanding distribution channels to reach wider audiences, strengthening industry partnerships to leverage resources and expertise, and improving production standards to enhance the quality and marketability of the films. By implementing these strategies, the study aims to amplify Edo films’ impact, enhancing their visibility, commercial viability, and sustainability within Nollywood and Nigeria’s creative economy.