Analyzing Customer Responses to Brand Storytelling in the Apparel Retail Industry

March 6, 2025بازاریابی خدمات عمومیOpen Access

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Key Points

This research aims to analyze customer responses to brand storytelling in the apparel retail industry.
Conducted thematic analysis using semi-structured interviews with 15 active customers in the apparel sector.
Examined the impact of brand storytelling on customer behavior and emotional responses.
Identified effective elements of storytelling like honesty, creativity, and personalization.
Brand storytelling significantly enhances customer emotional engagement, attracting them to the brand.
Effective storytelling increases customer loyalty and builds deeper, more sustainable connections.
Challenges identified include issues of honesty and repetitive content that brands must address.

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Reveals customer behavior changes in apparel retail, suggesting storytelling's significance.

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Ashouri et al. (2025) studied this question.

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