Strategic Communication as a Multi-Level Enabler of Circular Economy Adoption: A Framework for Industrial Clusters

The transition toward circular economy (CE) models has become a global priority for overcoming the limitations of linear production systems. However, CE adoption remains constrained by limited conceptual understanding, weak strategic alignment, and insufficient communication processes within organizations. This study develops a strategic communication model to support the adoption and implementation of CE practices in industrial clusters. The model is based on previous empirical findings, which were analyzed by a group of experts. These findings revealed significant gaps in CE knowledge, low levels of strategic integration, and limited communication structures within firms. In response, the study proposes a multi-level communication framework structured around internal and external dimensions, designed to influence decision-making, foster organizational alignment, and enhance stakeholder coordination. The findings suggest that strategic communication can serve as an important enabler of CE transition by facilitating knowledge transfer, supporting organizational learning, and promoting collaboration across value chains. The proposed framework provides a structured and adaptable tool that may support the advancement of circular practices and enhance competitiveness in industrial clusters.