Which Dramas Sustain Post-Viewing Involvement? : A Structural Conceptualization of Post-Narrative Involvement (PNI)

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Key Points

The research aims to conceptualize post-narrative involvement and differentiate it from narrative engagement.
Conducted in-depth interviews with 12 experts including media researchers and creative consumers.
Applied existing theories of narrative engagement to identify differences between during-viewing and post-viewing involvement.
Analyzed factors contributing to sustained viewer involvement after drama consumption.
Identified 'resonance' as a key concept facilitating post-narrative involvement.
Found that strong resonance is driven by character imperfection, realism, discourse structure, and message value alignment.
Interpreted personalization of narratives as tools for self-reflection, emotional regulation, and creative identity.

Explores post-narrative involvement in viewers, indicating its significance in narrative engagement.

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Kumhee Jung (2026) studied this question.

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