Synthesis report on agroecological value chains in North Africa

D3.2 deliverable - Working Package 3. This report presents the current findings of WP3 of the NATAE project (2022–2026), which supports the agroecological transition in North Africa. It summarizes results from studies on consumer demand and agroecological value chains across seven Living Labs in Algeria, Egypt, Mauritania, Morocco, and Tunisia, and outlines the methodology for assessing the social acceptability of agroecological practices. The findings highlight both the challenges and opportunities for agroecological food systems in the region. Common constraints include limited market access, weak producer organizations, dependence on intermediaries, and low awareness of agroecological practices and certification. At the same time, consumers increasingly value sustainability, local production, and environmental protection, with many showing a willingness to pay more for agroecological products. Overall, agroecological value chains show strong potential in North Africa but require further support through stronger producer networks, improved technical assistance, consumer education, and enabling policies. Trust in local and familiar foods remains a key driver of purchasing decisions, often outweighing formal certification schemes.