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June 11, 2026Social Sciences & Humanities OpenOpen Access

Artificial intelligence in ASEAN public relations: A scoping review of adoption, governance, and professional transformation

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Authors

PLPast Novel LarasatyState University of JakartaBRBudi RiyantoState University of JakartaDPDhita Widya PutriUniversity of Debrecen

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Overview

Scoping review maps AI integration and challenges in public relations across ASEAN, indicating governance gaps.

Key Points

  • This review aims to analyze the adoption of AI in public relations within the ASEAN region, exploring its governance and professional impact.
  • Conducted a scoping review following the PRISMA-ScR guidelines.
  • Analyzed 78 sources, including peer-reviewed articles and ASEAN policy documents from 2017 to 2025.
  • Applied the Diffusion of Innovations and Technology Acceptance Model for thematic synthesis.
  • AI adoption in PR is driven by demands for efficiency and data-driven insights.
  • Ethical challenges and uneven digital competencies across member states hinder adoption.
  • Regional governance instruments exist but are not mandatory, creating gaps in ethical enforcement.

Cite This Study

Larasaty et al. (2026) studied this question.

synapsesocial.com/papers/6a2a508980c8f91e7f39cfdbhttps://doi.org/10.1016/j.ssaho.2026.103016
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