Analysis of marketing tools used in HR management

This article analyzes the marketing tools used in human resource management. It emphasizes the importance of a comprehensive approach to modern HR management, as well as the need to integrate marketing tools into the HR management system to improve its effectiveness. The article highlights the relevance of the research topic, driven by the need to expand HR management tools in the context of increasing competition for talent in the labor market. An interdisciplinary approach to using HR tools will ensure the quality of recruitment, onboarding, and the HR management system as a whole. The purpose of this work is to select, describe, and adapt marketing tools to the field of human resource management, with recommendations for further application and scaling. The authors' contributions to the development of the research topic: 1. The use of marketing tools in HR management is substantiated. 2. A comparative analysis of marketing tools and HR tools is conducted. 3. A comparative analysis of marketing metrics and HR metrics is conducted. Thus, using the tools recommended by the authors will increase the speed of filling vacancies, improve the effectiveness of attracting the right candidates, reduce the cost of recruitment, and improve the company's status as an employer.