Evaluates AI technology's effect on tourism experience value, suggesting implications for cultural heritage.
In the context of profound integration of smart tourism with cultural heritage inheritance and innovation, this study focuses on the application value of “AI Digital Resurrection Technology” in reviving traditional history and culture. Through scenario‐based questionnaire surveys and regression‐based PROCESS analyses, we found that: (1) AI Digital Resurrection Technology significantly enhances tourists' perceived experience value; (2) experiential openness moderates this effect in a compensatory pattern, such that the value‐enhancing effect is stronger among users with lower experiential openness; (3) historical emotional connection shows a negative moderating effect; and (4) a joint moderating effect exists, where high experiential openness buffers the weakening effect of strong historical emotional connection, while the strong emotional foundation of highly connected users weakens the additional benefits of the technology. This study reveals the differentiated mechanism of AI Digital Resurrection Technology in cultural tourism, providing theoretical and empirical support for personalized and emotional tourism experiences.
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Shi et al. (2026) studied this question.
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