What question did this study set out to answer?

This research investigates how various host-guest interactions influence tourists' intentions for value co-creation and the moderating role of AI stimuli.

May 1, 2026

How host-guest interaction types shape value co-creation in urban tourism: The moderating role of AI technology stimuli.

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GCGuanxi ChenNingbo University of Technology JCJiajun ChenNantong University

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Implication

Randomized trial examines how interaction types impact value creation in urban tourism, suggesting AI moderates these effects.

Key Points

This research investigates how various host-guest interactions influence tourists' intentions for value co-creation and the moderating role of AI stimuli.
Grounded theory identified constructs and relationships.
Survey data analysis employed partial least squares structural equation modeling.
Fuzzy-set qualitative comparative analysis identified configurations linked to high value co-creation intention.
Tourist-government interaction positively influenced tourist empowerment (p<0.05).
Tourist empowerment positively impacted value co-creation intention (p<0.01).
AI technology stimuli moderated the relationship between tourist-government interaction and both tourist empowerment and value co-creation intention.

Cite This Study

Chen et al. (2026) studied this question.

synapsesocial.com/papers/69f443e8967e944ac5566f20 https://doi.org/10.1371/journal.pone.0348028

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How host-guest interaction types shape value co-creation in urban tourism: The moderating role of AI technology stimuli.

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Key Points

Cite This Study

How host-guest interaction types shape value co-creation in urban tourism: The moderating role of AI technology stimuli.

Discussion

Member takes

Implication

Key Points

Cite This Study

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