Research on Red-themed Exhibitions Under the Perspective of the Interactive Ritual Chain

Emotion is the basis of the interaction between red-themed exhibitions and audience experience and memory connection. Interactive ritual is the mechanism to stimulate emotional energy in red-themed exhibitions. In promoting cultural identity, red-themed exhibitions are coupled with the interactive ritual chain, acting on subject shaping, emotional energy, collective excitement and behavioral practices. An in-depth analysis of the formation basis and generation process of interactive rituals in red-themed exhibitions can provide a theoretical perspective on the curatorial practice of red-themed exhibitions by looking into the emotional energy and identification results of the audience at the micro level. red-themed exhibitions can prepare the space for the interactive rituals through the contextual space created by association, the experiential space of embodied cognition and the logically led visiting route, and then realize the emotional drive with emotional awakening, emotional representation and emotional cohesion to shape the community cultural memory.