Examines how digitization and AI transform organizational processes and highlight associated risks.
This paper examines the impact of digitization and artificial intelligence on organizations, focusing on both their transformative potential and their associated risks. It argues that digital transformation, particularly when driven by artificial intelligence and generative AI, represents more than a simple technological shift; it reshapes economic structures, organizational processes, decision-making, productivity, and workplace practices. The paper first discusses the broader economic effects of AI through two key factors: economic bottlenecks and cognitive power. It then analyzes the advantages and latent risks of AI adoption, warning against decisions driven by hype, competitive pressure, or the fear of missing out. The paper emphasizes that successful digitalization requires a thoughtful, evidence-based approach aligned with organizational goals rather than a rushed adoption of new technologies. It also proposes a bottom-up model of digital transformation, highlighting the role of employees, local performance gains, data flows, internal networks, and digital governance. Seven key statements are presented to guide organizations in managing digital initiatives, prioritizing projects, measuring impact, and ensuring technical integration. Finally, the paper explores the trade-off between productivity and standardization in generative AI, stressing the need to preserve diversity, creativity, and human preferences within digital transformation processes.
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Othmane Benmoussa (2024) studied this question.
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