Randomized trial explores how environmental and health stimuli influence cognitive responses in fast food consumers, highlighting consumer neuroscience implications.
Key Points
This research aims to examine how health, environmental awareness, and sustainability impact cognitive engagement when selecting fast food.
Conducted an experiment with 18 voluntary subjects aged 19 to 53 years who frequently consume fast food.
Used Electroencephalography (EEG) to collect brain activity data, analyzed with WinEEG.
Applied Detrended Fluctuation Analysis, Neural Networks (NN), and K Nearest Neighbors (k-NN) algorithms for data analysis.
Fast-food visuals associated with healthy living elicited stronger cognitive engagement patterns.
Findings suggest that sustainability-oriented stimuli can influence consumer decision-making in food choices.
Research provides insights into the underlying cognitive mechanisms relating to healthy living and environmental awareness in food consumption.