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June 12, 2026Research in Hospitality ManagementOpen Access

International tourists' perspective on cognitive, affective, and conative image and future behavioural intentions: the case of Volta Region, Ghana

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Authors

MAMatthew Opoku Agyeman-DuahHo Technical UniversityMYMichael Boakye YiadomHo Technical UniversityDODarlington Peter OnojaefeCape Peninsula University of Technology

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Implication

Quantitative study examines how cognitive, affective, and conative images impact international tourists' future intentions, assisting local tourism strategies.

Key Points

  • The aim is to explore how cognitive, affective, and conative images influence international tourists’ intentions to revisit and recommend sites.
  • Quantitative approach with a descriptive design
  • Self-administered survey distributed to 403 international tourists
  • Data analysis using PLS SEM version 3.3.6
  • Cognitive, affective, and conative images are essential prerequisites for revisit intentions and recommendations
  • Findings indicate that these images do not directly predict tourist intentions
  • Insights suggest enhancing destination branding strategies through effective marketing mix variables

Cite This Study

Agyeman-Duah et al. (2026) studied this question.

synapsesocial.com/papers/6a2ba3748101cf8926f0220dhttps://doi.org/10.1080/22243534.2025.2605785
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image1979 · 1,643 citations
  2. 2Destination image and tourist behavioural intentions: A meta-analysis2020 · 567 citations
  3. 3Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents2020 · 239 citations
  4. 4Is perception of destination image stable or does it fluctuate? A measurement of three points in time2019 · 76 citations
  5. 5TOURISTS' EVALUATIONS OF DESTINATION IMAGE, SATISFACTION, AND FUTURE BEHAVIORAL INTENTIONS—THE CASE OF MAURITIUS2009 · 391 citations