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Synapse
June 12, 2026Open Access

Digital platforms and democratic publics: How social media platforms selectively appropriate and strategically subvert institutional logics

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Authors

ESElke SchuesslerSMS. MarićLDLeonhard Dobusch

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Overview

Examines how social media platforms impact the democratic public sphere, suggesting systemic governance issues.

Key Points

  • The paper aims to explore how social media platforms, particularly YouTube, challenge democratic principles through strategic appropriation of institutional logics.
  • Analyzed comprehensive secondary data on social media platforms like YouTube.
  • Used institutional logics perspective to relate societal levels to organizational behavior.
  • Examined the Fediverse as an example of decentralized architecture and governance.
  • YouTube deploys market logic narratives but creates algorithmic hierarchies that favor established creators.
  • The platform promotes democratic participation while amplifying polarizing content and fracturing public discourse.
  • Centralized governance structures undermine reciprocal accountability, impacting user and platform relations.

Cite This Study

Schuessler et al. (2026) studied this question.

synapsesocial.com/papers/6a2ba3fa8101cf8926f027e1https://doi.org/10.48548/pubdata-3773
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Algorithmic Gatekeeping and Democratic Communication: Who Decides What the Public Sees?2025 · 9 citations
  2. 2Social Media Is a Threat for Democracy! A Political Perspective for Analysing and Diminishing Harm2025
  3. 3Algorithmic Influence and Cultural Narratives in the Digital Public Sphere2026
  4. 4Internal Fractures: The Competing Logics of Social Media Platforms2024 · 11 citations
  5. 5Uncovering the institutional logic of digital platforms: key implications for the Chinese digital platforms2025 · 2 citations