A Hybrid Model for the Fusion of Concept Development and Process Management in Design

This research introduces an integrated model for concept development that synthesizes theoretical frameworks of conceptualization with practical design management methodologies. It integrates fragmented methods in design processing in a concise and graphic presentation which incorporates both figurative elements and operative components. The former is used to visualize and communicate the conceptual structure, and the latter to guide the procedural steps necessary for implementation. Drawing on an extensive literature review, a conceptual design-processing model that is grounded in the architectural “language of design” is mapped onto an operative framework for design management to support designers in structuring, innovating, and transforming initial ideas into viable products. To demonstrate its pedagogical and professional applicability and using action research methodology, the hybrid model is applied in a design studio context. Preliminary feedback from its application is analyzed using quantitative and qualitative surveys. The results indicate that the model enhances designers’ ability to navigate complex conceptual stages. This helps validate the model’s potential as a supplemental tool within the toolbox of designers. However, the participants indicated limitations of initial investment of time to understand the model’s methodology and its need for more details to specify the tasks associated with individual activities within its structure. Limitations of the research are its application on a small sample of participants and its lack of testing in practice contexts.