Multiple Pathways to Internationalization Performance in Chinese Plant-Based Food Enterprises: A Configurational Analysis Using fsQCA

As plant-based diets catalyze a global shift toward sustainable consumption, Chinese plant-based food firms are experiencing rapid growth and seeking to expand their international footprint. This study investigates the mechanisms underlying the internationalization performance of these firms by integrating the Technology–Organization–Environment (TOE) framework with a configurational perspective. We operationalize nine antecedents across three dimensions: the technological dimension (technological maturity, supply chain resilience, and digital transformation), the organizational dimension (food safety certification intensity, strategic partnership intensity, and talent acquisition intensity), and the environmental dimension (market adaptability, compliance and risk management, and product line breadth). Utilizing fuzzy-set qualitative comparative analysis (fsQCA) on a sample of N = 29 publicly listed Chinese plant-based firms, this research identifies three distinct equifinal pathways to superior internationalization performance. The first is the Collaboration-Compliance configuration (Organization–Environment-driven), which is primarily characterized by the synergy between strategic partnerships and regulatory risk management. The second is the Supply Chain-Compliance-Product Diversification configuration (Technology-Environment-driven), where international success is predicated on the interplay among supply chain resilience, institutional compliance, and product variety. The third is the Full-Factor Synergy configuration (Technology-Organization-Environment jointly driven), which emphasizes a holistic coupling of technological innovation, organizational coordination, and external institutional adaptation. By uncovering these complex causal mechanisms, this study moves beyond traditional linear analysis to reveal how diverse capability configurations can lead to equivalent internationalization outcomes. The findings provide actionable strategic guidance for firms navigating the global plant-based market and offer theoretical insights for policy frameworks supporting sustainable dietary transitions.