What question did this study set out to answer?

The study aims to explore the relationship between customer satisfaction and service quality in banking services.

June 13, 2026Open Access

A Study on Customer Satisfaction Towards Banking Services in Indian Overseas Bank

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Randomized trial examines service quality impact on customer satisfaction in banking, highlighting its importance for retention and loyalty.

The study aims to explore the relationship between customer satisfaction and service quality in banking services.
Examined customers' perceptions of service quality and satisfaction in Indian Overseas Bank.
Analyzed the impact of internet banking and technology on customer experiences.
Identified factors influencing customer loyalty based on service delivery.
High service quality significantly correlates with increased customer satisfaction.
Customers demonstrate loyalty towards banking services offering superior quality and technological advancements.
Service providers must prioritize understanding client perceptions to enhance satisfaction and retention.

Nishanthini et al. (2026) studied this question.

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Randomized trial examines service quality impact on customer satisfaction in banking, highlighting its importance for retention and loyalty.