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June 13, 2026Sustainability Nexus ForumOpen Access

Exploring the adoption of plug-in solar devices (‘balcony power plants’): the role of economic, technological, and ecological considerations among different consumer attitudes – an evidence from Germany

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Authors

KNK.O.T. NguyenSSSimon StahlschmidtBLBettina Lis

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Overview

Examines factors influencing the adoption of solar devices in Germany, suggesting that ecological considerations drive consumer attitudes.

Key Points

  • The aim is to identify how economic, technological, and ecological factors affect the adoption of plug-in solar devices among different consumer groups.
  • Cross-sectional study assessing three consumer segments: owners (N=111), interested (N=110), and rejecters (N=139).
  • Analyses conducted using Partial Least Squares Multigroup Analysis (PLS-MGA).
  • Sustainability-related factors, especially sustainability expectations and pro-environmental behaviour, are significant adoption drivers.
  • Performance expectancy and social influence are notably more significant among the rejecters.

Cite This Study

Nguyen et al. (2026) studied this question.

synapsesocial.com/papers/6a2cf4dafaef96ed7f056fe6https://doi.org/10.1007/s00550-026-00593-5
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