A Study on the Influence of HR Policies on Employee Retention – With Special Reference to Ajanthaa Shoe Company

In today’s highly competitive and rapidly changing business environment, organizations recognize that human resources are their most valuable asset. Unlike physical or financial resources, human capital possesses unique skills, knowledge, creativity, and experience that contribute significantly to organizational success and sustainability. As businesses strive to achieve strategic goals, maintain productivity, and gain a competitive advantage, retaining skilled and committed employees has become a critical concern for management. Employee retention is no longer merely an operational issue but it is considered as a strategic priority for organizations across the industries.