Effects of Perceived Wellness Tourism Service Quality by Destination Type and Length of Stay on Physical and Psychological Wellness: Focused on Jeju Region

Key Points

• This research aims to analyze how the interaction between destination type and length of stay affects service quality satisfaction and wellness experiences at wellness tourism sites in Jeju.
• Quantitative research was conducted focusing on wellness tourism locations in Jeju.
• Destinations were categorized into natural/forest experiences and healing/beauty/spa services.
• Analysis included examining factors of service quality and wellness experiences in both physical and psychological dimensions.
• In natural/forest wellness sites, satisfaction with food and program experiences increased with longer stays.
• In healing/beauty/spa sites, satisfaction with food and program experiences tended to decrease with longer stays.
• Quality food services significantly influenced physical wellness, while natural environments and human services were crucial for psychological wellness.