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June 13, 2026Open Access

Scrolling Through Emotion: How the Tone of Social Media Content Shapes Employee Affect and Workplace Outcomes

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Authors

JSJohn Stetson

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Overview

Cross-sectional survey examines the link between social media content tone and employee emotions, indicating implications for workplace trust and attitudes.

Key Points

  • This study examines how the emotional tone of social media content influences employee emotions and workplace outcomes, particularly trust and cynicism.
  • Cross-sectional survey of employed adults measuring social media feed tone and workplace attitudes.
  • Utilized Hayes’ PROCESS Model 4 with 5,000 bootstraps to estimate direct and indirect effects.
  • Controlled for demographic variables such as age, gender, and daily social media usage.
  • Positive feed valence significantly increases positive affect while scrolling.
  • Higher perceived feed valence predicts greater organizational and leadership trust.
  • Feed valence negatively correlates with anti-work orientation, but not cynicism.

Cite This Study

John Stetson (2026) studied this question.

synapsesocial.com/papers/6a2cf776faef96ed7f058af4https://doi.org/10.17615/tmf6-yk93
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1As Seen on Social Media: The Daily Effects of Social Media Content on Employee Emotions and Behaviors2025
  2. 2Disrupting the browsing experience: impact of sponsored social media content on affective flow without driving engagement2025
  3. 3The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study2021
  4. 4Breaking News, Breaking Moods? Trust, Sentiment, and the Emotional Toll of Digital News Consumption2025
  5. 5Sequential Sampling from Social Media Feeds leads to Overestimation of Emotional Intensity2024