Exploring the impact of AI tools on filmmakers’ creative satisfaction: the mediating role of creative efficiency and autonomy

This study takes an innovative approach by examining how the functionality of AI tools, human-AI collaboration, and learning cost indirectly affect creative satisfaction through creative efficiency and autonomy from the perspective of filmmakers’ satisfaction. By analyzing gender differences, the study reveals distinct preferences between male and female directors in using AI tools for filmmaking. Female directors tend to rely more on the functionality of AI tools and effective collaboration with them, while male directors place greater importance on autonomy during the creative process. The study also identifies four key mediation paths, where functionality indirectly influences creative satisfaction through both creative efficiency and autonomy, and human-AI collaboration indirectly affects creative satisfaction through creative efficiency and autonomy. Finally, the frequency of using generative video tools and the acceptance of new technologies significantly impact creative satisfaction, offering valuable insights for personalized design and AI tool optimization.