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June 14, 2026Frontiers in CommunicationOpen Access

Investigating which corrective modalities generate greater positive user engagement on social media

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Authors

MTMeng TanMXMeng XiaoYCYanjie Chen

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Overview

Randomized trial examines factors affecting user engagement with health-related information on social media, suggesting a focus on source influence.

Key Points

  • This study investigates how different features of information and its sources influence user engagement with health-related corrective posts on social media.
  • Analyzed health-related corrective posts on Sina Weibo from official debunking accounts.
  • Used correlation analysis, nonparametric tests, and multiple linear regression for statistical associations.
  • Applied machine learning algorithms to assess variable importance and nonlinear patterns.
  • Information features show varying statistical significance with user engagement, contextual factors influence outcomes.
  • Source influence consistently correlates with user engagement across various models.
  • Feature-importance structures indicate that source influence is a dominant factor in user engagement.

Cite This Study

Tan et al. (2026) studied this question.

synapsesocial.com/papers/6a2e44a3b1cc60ccdea8a205https://doi.org/10.3389/fcomm.2026.1782086
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Factors influencing correction upon exposure to health misinformation on social media: the moderating role of active social media use2024 · 14 citations
  2. 2Gaming with health misinformation: a social capital-based study of corrective information sharing factors in social media2024 · 2 citations
  3. 3Beyond assumptions: how social media use and self-other dynamics shape responses to misinformation2026 · 1 citations
  4. 4How Comment Exposure Affects the Effectiveness of COVID-19 Misinformation Corrections in Countering Misbeliefs on Social Media: The Role of Message Credibility and Issue Involvement2025
  5. 5What Affects Engagement in User Correction of Misinformation: The Role of Personality Factors, Communication Style, and Social Relationships2026