What question did this study set out to answer?

This study aims to explore how digital media and emotional algorithms contribute to affective polarization in the U.S.

June 14, 2026Open Access

How Digital Media Amplifies Affective Polarization in the United States: Emotional Algorithms and the Economics of Attention

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Qualitative analysis explores how digital platforms influence emotional engagement and polarization, indicating important ethical considerations.

This study aims to explore how digital media and emotional algorithms contribute to affective polarization in the U.S.
Conducted a qualitative comparative analysis of industry trade publications and scholarly sources.
Examined the framing of algorithmic systems in contexts like public relations, advertising, and marketing.
Industry sources frame AI systems as tools for efficiency, while academic views highlight emotional and ethical implications.
Proposes a framework emphasizing intentionality and ethical awareness in AI-driven communication.

Avery Barber (2026) studied this question.

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Qualitative analysis explores how digital platforms influence emotional engagement and polarization, indicating important ethical considerations.