The Feasibility of Upgrading Cultural Resource Tourism Routes in Betong District, Yala Province, Thailand, Under the Limitations of Border Areas

This study aimed to systematically categorize and critically analyze the feasibility of developing a cultural resource-based tourism route in Betong District, Yala Province, the southernmost area of Thailand, which is called “the city in the mist.” Research and development techniques were employed using a simulated map from an information system and community forums to create and revise a cultural resource-based tourism map in these areas: the Aiyoeweng, Tano Maero, Betong, and Than Nam Thip Subdistricts. The participants from five communities, 10 people per community, totaling 50 participants, were selected through purposive sampling to join in drafting a cultural resource map by pinpointing important areas in each subdistrict. The fieldwork data collected in each subdistrict were categorized and the content was analyzed to examine the feasibility of the approach to creating a map based on cultural resources. The results found that the tourism patterns resulting from a strong resource base could be divided into tangible and intangible cultural resources. The selected resources include local food, learning centers, tourist attractions, interesting entertainment activities, and community service centers. These were then used to create a simulated map, which was analyzed to determine the feasibility of a tourism route based on resource capital, abundant forests, cultural capital in historical sites, and social capital that were covered in community tourism policies, plans, and guidelines for tourism management to achieve maximum benefits, resulting from the community process that had to jointly design the process. The results of this study are part of the restoration of tourism based on resources for income management and for local organizations to expand and upgrade tourism to the regional economic zones in the southern border provinces.