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This study aims to assess how halal cosmetic knowledge influences purchasing decisions among Indonesian Muslim students.

June 14, 2026Halal ScienceOpen Access

Halal Cosmetic Knowledge and Purchasing Decisions Among Indonesian Muslim Students

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Quantitative study evaluates the link between halal cosmetic knowledge and purchasing choices among students, suggesting educational implications.

This study aims to assess how halal cosmetic knowledge influences purchasing decisions among Indonesian Muslim students.
Quantitative design with purposive non-probability sampling of 105 students from UIN Malang.
Data collected through surveys and analyzed using descriptive metrics and simple linear regression analysis.
Preliminary testing involved 35 respondents.
72.38% of respondents exhibited high halal cosmetic knowledge.
84.76% demonstrated high levels of purchasing decisions.
Linear regression showed a positive association (β = 0.502; p = 0.001) between knowledge and decisions, with R2 = 0.252.

Syaripudin et al. (2026) studied this question.

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Quantitative study evaluates the link between halal cosmetic knowledge and purchasing choices among students, suggesting educational implications.