This study analyses digital entrepreneurial bricolage, ecological innovation, entrepreneurial mindset, and green entrepreneurial orientation in relation to the digital entrepreneurship intentions associated with small and medium-sized enterprises (SMEs) in Saudi Arabia. It examines the impact of the accelerated growth of the digital economy and a national agenda for economic diversification and sustainability on SME owners' readiness to adopt and implement digital business solutions. With empirical support from 190 SME owners and managers, the results indicated that entrepreneurial bricolage and the entrepreneurial mindset can enhance digital entrepreneurial intention via facilitation of resourceful innovation to address constraints experienced in early-stage digitally based activities and by fostering proactive resiliency to engage more effectively with digital opportunities. On the other hand, ecological innovation and green entrepreneurial orientation show an insignificant level of direct influence on digital entrepreneurial intention, indicating that sustainability practices have provided limited motivation to start digital entrepreneurship, especially in the Saudi SME context. The outcomes of this research have implications for policymakers, educators, and practitioners regarding how they can better enhance resourcefulness and mindset to effectively support digital entrepreneurship activities with more meaningful connections to sustainability in their initiatives. This multifaceted picture of digital entrepreneurship in digitally immature, sustainability-driven emerging markets, hence, provides a holistic lens on the underlying factors.
Raza et al. (Sat,) studied this question.