Research reveals how involuntary relocation affects food preferences and social identity in displaced individuals, suggesting health marketing strategies.
Key Points
This research investigates how perceived involuntariness during relocation influences dietary behavior and social identity threat.
Three studies including a survey of recently relocated adults, a laboratory experiment, and analysis of large-scale survey data from international migrants.
Assessment of interpersonal social identity threat and food preferences across the processing continuum.
Survey results indicate that perceived involuntariness correlates with higher levels of social identity threat.
Laboratory findings show that individuals experiencing social identity threat prefer ultra-processed foods.
Analysis of migrant data reveals that discrimination correlates with lower fresh food consumption due to emotional distress.