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June 15, 2026Issues in Accounting Education

Multimedia Presentations and Learning: A Laboratory Experiment.

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Authors

JBJanet B. ButlerRMR. David MautzJJr.

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Overview

Laboratory experiment demonstrates multimedia improves recall for graphical learners, suggesting careful use in classrooms.

Key Points

  • This research examines how multimedia presentations affect learning and recall, particularly among different representation preferences.
  • Conducted a controlled laboratory experiment on multimedia presentations and their effects on recall.
  • Evaluated participants' preferred representation styles (graphical vs. verbal) to analyze differential outcomes.
  • Measured recall performance and attitudes toward multimedia presentations among students.
  • Students preferring graphical representation showed improved recall with multimedia presentations.
  • Students with a preference for verbal representation experienced decreased recall with multimedia.
  • Positive attitudes toward multimedia were noted, regardless of representation preference.

Cite This Study

Butler et al. (1996) studied this question.

synapsesocial.com/papers/6a2f97c8a1cfeec490828d6ahttps://doi.org/10.2308/iae-9702250415
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Effect of Multimedia on Vocabulary Learning and Retention2024 · 13 citations
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  3. 3The effect of instructor's voice enthusiasm and visual cueing in multimedia learning2024 · 6 citations
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  5. 5Understanding the cognitive cost of multimedia learning: effects of visual load and language proficiency2026 · 8 citations