Survey examines methods for practice development among large accounting firms, highlighting differences by service area.
Discusses the methods used by the big six accounting firms in the United States in practice development. Survey on activities believed to be the most important in the development of professional service; Client referrals and other sources of contacts; Differences in the value placed by audit, tax and consulting partners of auditing firms.
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Hooks et al. (1994) studied this question.
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