Precision Supply Strategies for Empowering the Silver Economy Through Mass Sports for the Elderly

The advent of the silver economy, driven by accelerated population aging, presents new demands and opportunities for the elderly sports consumption market. This study analyzes the consumption characteristics of elderly sports and the causes and manifestations of their demand differentiation using literature review and logical analysis. Findings indicate that elderly sports consumption is characterized by a functional preference, age-based behavioral stratification, health and social motives, and traditional offline channels with regional disparities. Demand differentiation is primarily driven by intergenerational age cohorts, economic foundations, and educational levels, creating a structural contradiction with the current smart sports development trend. To achieve precise supply in the elderly sports consumption market, this paper proposes a multi-faceted strategy. First, strengthen the policy guarantee system to construct a “triple-responsibility coordination” supply ecology involving government guidance, enterprise, and social organization collaboration. Second, establish a data-driven market segmentation system utilizing clustering analysis on integrated databases. Third, focus on customized development of products and services, employing modular design for products and graded service systems. Fourth, optimize channel networks with a “15-minute fitness circle” and establish dynamic feedback mechanisms. These strategies aim to unlock the vast potential of the elderly sports market, foster sustainable development, and support the national strategy for healthy aging.